multi-family

Experience the Highland Difference

Highland Property Management sets itself apart from other local, smaller management companies by providing services and tools that you would expect to receive from much larger firms. We believe that a smaller investor who might only own a 24 unit apartment building should receive the same analytics and strategic planning required for success and growth that he or she would receive if they were purchasing a 400 unit building.

We also believe that investors that own smaller multi-unit assets with fewer than 100 doors should also not have to pay the high management fees that are typically associated with much larger apartment complexes. We strategically organize our management commissions in order to not only cover our costs as a company, but also help our clients reduce expenses as much as possible, and increase their NOI.

01 Value-Add

Unlock your property’s potential, and develop new and creative ways to increase its value, rental rates, curb appeal, and tenant satisfaction. Highland has years of experience transforming class C property’s to class B+/A-, working with skilled contractors and designers.

02 Rebranding

Highland will implement strategic marketing efforts in order to give your property a new facelift and status in the rental community. Let our creative team design a new name and logo for your property, as well as a professional looking website and social media accounts.

03 Lease-Up

Whether it’s new development or simply renovating an entire older building, Highland’s team has the expertise to market your property in strategic ways in order to pre-lease units before the building is even completed. This includes a professional website, social media accounts, offsite leasing office and model, as well as an accurate market analysis and profile of your property’s unique tenant base.

04 Student Housing

Managing student rentals requires an entirely new set of marketing strategies and leasing skills, including brand development and awareness, a heightened social media presence, monthly resident and leasing events, strategic planning when managing turnover, as well as creating a partnership with local universities.

Our Services:

• During proforma and due diligence phase, Highland's team offers:
• Comprehensive market analysis
• Prospective annual budget
• Vendor Estimates
• Capex planning
• Assistance with inspections
• Detailed monthly reporting
• Example: T12, Income statement, cash flow statement, balance sheet, general ledger, budget comparison report, renewal tracker, 90-day budget forecast, rent roll, delinquency report
• Weekly reports for student housing assets (Example: Leasing velocity report, market survey, renewal tracker, property dashboard, etc)
• ACH Deposit for monthly draws
• Online owner portal for accessing monthly reports and paid invoices
• Tenants have access to an online portal for making rent payments and submitting maintenance requests
• Quarterly inspections
• Professional photography, video, Matterport 3D Virtual Tour, and 3D Floorplans and website
• Market your property on 34+ different websites
• In-person showings
• Thorough credit and background checks.  See Owner FAQ's for more details.
• Direct oversight for all capex projects
• 24-hour emergency maintenance services

Our Fees:

• 8-10% management commission on collected rents
• Commission percentage depends on location, size and class of property, gross rents, and potential for growth
• Onboarding fee – Equals $25 per door (one-time only charge per asset)

Where you save...

• No charge for Admin, Payroll, or Professional fees
• Assets nearing 100 doors or greater might require payroll and onsite leasing & maintenance staff, and be subject to a different commission structure
• No management fees for vacant units or unpaid rents.  Management commission is only charged on collected rents
• No leasing or re-listing fees except for Lease-up projects
• No maintenance fees for managing maintenance requests. No up-charging on maintenance invoices.
• Owner keeps all Other Income

Marketing Fees - The property must pay for all marketing fees. This includes:

• Property pays for professional photography and video. This also includes 3D Matterport tours and floorplans.
• Property pays for new website. A simple landing page can cost less than $99 per month
• Property is responsible for purchasing any necessary marketing collateral, such as banners, bandit signs, promotional items, etc
• Property pays for monthly subscriptions to premium websites such as Zillow, Apartments.com, etc if necessary to meet leasing goals
• Property pays for any necessary staging

• Value-add projects: No charge for managing capex projects under $8k. Projects over $8k might require a separate project management fee.
• Rebranding: No charge for managing the rebranding process. However, the property is required to pay for any design costs, such as creating a new logo, website, signage, etc.
• Lease-up projects: A leasing fee might be required per door when securing a new lease. This fee is determined per project.
• Student Housing: The property is required to pay for monthly social media management if necessary to meet leasing goals. Typical cost for a third-party social media manager is $300-600 /mo depending on the required number of posts per week and community engagement.